Nov 18, 2023

Tom Ford Eyewear partners with Dufry in London Heathrow promotion : The Moodie Davitt Report

Tom Ford Eyewear is giving travellers the chance to personalise their purchases at London Heathrow T5

UK. Tom Ford Eyewear, which is produced and distributed by Marcolin Group, has partnered with Dufry for a personalisation promotion in London Heathrow Terminal 5.

Travellers purchasing sunglasses from Dufry’s World Duty Free store can have their sunglasses cases engraved with letters and initials. The in-store experience started on 27 July and will run until 29 August.

(Above) Rosemin and Elton (below) are just two of many Tom Ford styles to feature during the London Heathrow promotion

The promotion highlights several Tom Ford designs including Rosemin in an oversized butterfly style with an infinity cross on the front and metal T logo on the front and temples. The style features 100% UV protection lenses and is available in an eco-acetate frame.

The Elton sunglasses style offers a fashionable pantos shape in an acetate frame with temples decorated with a metal detail. The style features 100% UV protection lenses and is also available in eco-acetate and mineral glass lenses.

The Marcus pilot shape has small lateral spoilers and thin acetate temples. It is available with photochromic lenses and an eco-acetate frame.

A focus on personalising eyewear: Tom Ford’s lineup for the London Heathrow promotion includes (above) Winona and (below) Alejandro frames

The squared cat-eye Winona frame is available in transparent bi-colour options while the Hanley style offers a vintage butterfly shape with a refined acetate silhouette. The latter features 100% UV protection and is also available with eco-acetate frames and photochromic lenses.

The Joanna is butterfly shaped and features an acetate front with metal temples, while the Alejandro style has a narrow square frame offering a trendy unisex look. Other styles are also featured at London Heathrow, many with adjustable metal nose pads and 100% UV protection lenses.

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